Last year a good friend introduced me to a very talented rapper/artist who goes by the name ” The Kid Famous” . Famous is a well respected rapper here in Toronto and within the rap game. He has worked with some amazing artists and producers such as Boi-1da, Memphis Bleek and been on tour with international artists such as Nas, Method Man and others.
Many of you might recognize Famous from his radio intros for FLOW 93.5 or his work with Sportsnet .
There are many accolades to Famous’s career thus far and his ambitions of becoming a sensation in the rap game continues to evolve through his dedication to his art form and sticking to what he does well….make good music.
Nevertheless, he continuous to evolve and as of late I had a chance to work with Famous on a photo shoot for a press kit which he has recently released. Currently, he has been sharing his Road to center stage through his blog site. Its amazing to see someone work so hard on promoting his brand and this was very apparent to me as we worked on pulling the required looks for his press kit.
Brainstorming is fundamental in any task and it was very vital during this shoot. We wanted to portray a few looks that could showcase the diversity of his persona and art. We visited Serpentine to pull a few items. Shout out to both Paul and Stephen for allowing us to borrow some serious items from their fine establishment. Stephen and Paul have curated a selection of brands which are so far ahead of many of the other contemporary boutiques here in Toronto or around the world to be honest. Serpentine definitely shocked the retail scene when they first opened as they brought in brands like Julius_7, Rick Ownes, FUCT_SSDD, Boris Bijan Saberi to name a few. Brands which were so far ahead of its time. They focus on bringing items which inspire them and those that that will hopefully inspire others to look at the future of fashion. Their focus is to build and educate their customers about the brands that they are bringing in, not to add/remove a dozen or so every season. I think that this is so important as loyal customers will want to know that a certain line of clothing can be continuously aquired.
Stephen was very helpful in pulling items that would work with the theme of the shoot and also pieces that would work with Famous’s body type. Always a pleasure working with people that put 110% into everything they do. Highly recommend that you check out Serpentine located in the Bloor/Yorkville area of downtown Toronto.
We selected items which are quite unique such as this military inspired Andrew Harmon parka which gave us a futuristic street look, and we paired some highly expensive garments with everyday items like Chuck converse high tops and a Kenzo SS2012 t-shirt & Cheap Monday jeans.
Below: Julius_7 Jacket, All Saints from Spitafields Top, Jewellery from a selection – Serpentine
Working with Famous was an amazing experience. He has so much passion in his art and is very focused when he’s working. As with every shoot, you never really use every look or shot, but check out the collage of some of my favorites. Shout out to Ishmil who was the man behind the lens.
Other items used during the shoot.
Nike Limited Airflows , Supreme Suede Snap back & Snakeskin pouch, Vintage Leather jacket, Rugby Tote, Engineer Garments Scarve, Selection of shades from Spectacles, BBC t-shirt, Jordan IV’s, Jewellery Kid’s own. RayBan Aviators and Wayfarer, Vintage Silk scarves.
Want to no more about Famous…check out his links below.
